(Websites, brochures, blogs and social media)
(Set design, Styling, Art direction)
WHAT PEOPLE SAY
Home Beautiful Magazine
It must’ve been apparent from a very young age that Linda Brander was destined to focus on public relations as a career. I say this as she is obviously doing what she loves as she excels in this arena.
I have been editor of real living magazine for 10 years and in that time have dealt with Linda on a daily basis. Linda is the most professional of all the PRs in Australia – she is a brilliant communicator, one who only ever tells a compelling story. Her content is consistently valuable. Linda is of the “under-promise, over-deliver school”. She surprises me as a constant. She has never let myself or the Real Living team down, ever.
She is top of mind when I think PR. She is “the”’ example I use when giving talks on PR dos and don’ts. I have never hesitated to recommend Linda to clients – and I have. If I had my own business to promote she would be the only PR I would call upon. She is trustworthy, sensitive and knows how to win hearts and minds. You would be very fortunate if she decided to take your business on her books.
Real Living Magazine
There is a misconception that only large PR firms can deliver what clients and the media need. This is simply not true. Smaller, bespoke PR firms like Newscast do just as good a job – if not better, as they tend not to get tangled in all sorts of red tape. It’s the personal touch and the fact that the client is truly valued that sets Linda Brander and her team at Newscast apart.
Real Living Magazine
Inside Out Magazine
I first came in contact with Linda Brander in my role as stylist for House & Garden magazine over 18 years ago. From there I worked on magazine titles Live This, Home Beautiful, Inside Out, Real Living, Country Style and The Sydney Morning Herald. At any time, for any of those publications, Linda has been the go-to-and-get PR I have always been able to rely on to meet my deadlines. From receiving information on the latest products, to ensuring everything from a tin of paint or a washing machine has turned up to photo shoots on time and hassle-free, Linda understands the demands of the media, and how quickly our work needs to be turned around.
Linda is driven, hard working, and gregarious, and has forged solid connections with key journalists, editors and product reviewers. At any product launch or press trip I have attended, Linda will have always seamlessly pulled it together, and is on-call with immediate product information. I’ve always known her to have a solid understanding of every product represented.
The long-standing partnerships with two of her clients in particular – Italian appliance brand Smeg and bath and kitchen hardware brand Kohler – is testament to the trust they have in her, as Linda is regarded as ‘part of the family’, and a key member of their business.
I can say without hesitation Linda is at the top of my list of PR contacts, who I’ve called on so many times I know her phone number off by heart.
DESIGN WRITER AND STYLIST
Editor of The Source, The Sydney Morning Herald
In a deadline-driven business we rely on speedy responses for images and product information. We are also quick to delete irrelevant information and to distrust poor sources. Those who deliver timely news, title-targeted information and quickly turn around requests inevitably float to the top of the contact list.
Linda Brander and her team are always on the mark. Newscast is selective in their pitches and understands our obsession with news exclusives or images, managing the process to everyone’s advantage.
In more than 10 years dealing with Linda I have found her to be a hard-working person of great integrity and intelligence, able to quickly discern the USP of a brand or product and to position it correctly.
She never wastes our time with an ill-advised pitch and often saves the day with a timely pic or launch news. I cannot recommend Linda highly enough to any brand seeking to benefit from her excellent media relationships and marketing smarts.
EDITOR IN CHIEF
Australian House & Garden